2009-2010 University Catalog 
  
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2009-2010 University Catalog

MKTG 313 - Integrated Marketing Communications

Credits: 3
Examines development of integrated communications programs, including advertising, sales promotion, public relations, direct marketing, and other communication tools. Focuses on setting communications objectives and budgets, media planning, creative strategy, execution, and evaluation. Provides skills for analyzing the strengths, weaknesses and synergies of marketing communication tools.

Prerequisites
C or higher in MKTG 301, degree status.

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0
When Offered
Fall, Spring, Summer.