2012-2013 University Catalog 
  
  Catalog Home
  Programs of Study
  Courses
  Schedule of Classes
  About George Mason University
  Admission
  Tuition, Expenses, and Financial Aid
  Academic Policies
  Student Rights and Responsibilities
  General Policies
  University Academic Programs and Resources
  University General Education
  College of Education and Human Development
  College of Health and Human Services
  College of Humanities and Social Sciences
  College of Science
  College of Visual and Performing Arts
  Krasnow Institute for Advanced Study
  School for Conflict Analysis and Resolution
  School of Law
  School of Management
  School of Public Policy
  Volgenau School of Engineering
  Bachelor's/Accelerated Master's Programs
  Programs by Department
  Administration and Faculty
  Transcript Key
HELP
2012-2013 University Catalog

HAP 601 - E-Commerce and On-line Marketing for Health Services

Credits: 3 (NR)
Explores development of online health services; organization of online businesses; online marketing, financial, and clinical transactions; and venture capital and the IPO process. Explores creating and maintaining web pages and databases. Reviews literature on effect of computer services on patient care and health care organizations. Also reviews examples of both successful and bankrupt technology firms in health care. Student groups draft business plan and develop early version of service proposal.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0