2012-2013 University Catalog 
  
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2012-2013 University Catalog

AMGT 630 - Viral Marketing and Social Media for the Arts

Credits: 3 (NR)
This course focuses on Internet marketing, online implementation of a marketing plan across multiple platforms, and integration between an arts organization’s online and offline marketing strategies. We will cover: Word of Mouth and Buzz marketing; Websites and Blogs; and Social Media. The course explores how to develop and implement cost effective viral marketing strategies that instill a unique branding element.

Prerequisite(s): Admission to Arts Management program or permission of program director.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Summer, Spring.