2014-2015 University Catalog 
  
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2014-2015 University Catalog

TECM 741 - Marketing of Innovations and Technology Products / Services

Credits: 2 (NR)
Provides students the opportunity to conduct a detailed exploration of effective marketing strategies, including product and service development, branding, and customer relationships, in preparation for developing a marketing plan for a technology related innovation. Specific course topics include: assessing the marketplace, understanding the customer, market segmentation, developing and positioning the offering, pricing, branding, distribution, and promotion.

Hours of Lecture or Seminar per week: 2
Hours of Lab or Studio per week: 0
When Offered: Spring