2015-2016 University Catalog 
  
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2015-2016 University Catalog

MKTG 471 - Marketing Management

Credits: 3
Not Repeatable
Emphasizes managerial aspects of marketing, including developing marketing strategies and plans, and integrating specific elements of marketing process. Emphasizes case analysis.

Fulfills writing intensive requirement in the major.

Prerequisite(s): Senior standing; C or higher in MKTG 312 and 351; degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer