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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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AMGT 604 - Public Relations and Marketing Strategies for the Arts I

Credits: 3
Not Repeatable for Credit
Offered by Arts Management

Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals.

Prerequisite(s): Admission to Arts Management program or permission of program director.
Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer

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AMGT 604 - Public Relations and Marketing Strategies for the Arts I