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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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AVT 414 - Corporate Design and Branding

Credits: 3
Not Repeatable for Credit
Offered by School of Art

Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide.

Prerequisite(s): C or higher in AVT 252 or AVT 253, AVT 311, and AVT 395, or permission of instructor or admittance into the Graphic Design Undergraduate Certificate, or Graphic Design Minor.
Prerequisite(s) enforced by registration system.

Schedule Type: STU
Hours of Lecture or Seminar per week: 0
Hours of Lab or Studio per week: 6

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AVT 414 - Corporate Design and Branding