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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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AVT 614 - Brand Identity Design

Credits: 4
Not Repeatable for Credit
Offered by School of Art

This is an advanced design course with an emphasis on brand identity development. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphic standards guide.

Prerequisite(s): Admission to the AVT graduate program or permission of instructor.
Schedule Type: STU
Hours of Lecture or Seminar per week: 2
Hours of Lab or Studio per week: 4

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AVT 614 - Brand Identity Design