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George Mason University
    George Mason University
   
 
 
 
2016-2017 University Catalog 
  
2016-2017 University Catalog

COMM 670 - Social Marketing

Credits: 3
Not Repeatable for Credit
Offered by Communication  


Offers conceptual overview of social marketing: marketing methods designed to influence people to behave in ways that benefit society. Develops skills necessary to conduct a social marketing initiative and provides an opportunity for practical application of those skills.

Designated a Green Leaf Course .

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0