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George Mason University

2016-2017 University Catalog

HELP

2016-2017 University Catalog

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HAP 601 - E-Commerce and On-line Marketing for Health Services

Credits: 3
Not Repeatable for Credit
Offered by Health Administration and Policy

Explores development of online health services; organization of online businesses; online marketing, financial, and clinical transactions; and venture capital and the IPO process. Explores creating and maintaining web pages and databases. Reviews literature on effect of computer services on patient care and health care organizations. Also reviews examples of both successful and bankrupt technology firms in health care. Student groups draft business plan and develop early version of service proposal.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0

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HAP 601 - E-Commerce and On-line Marketing for Health Services