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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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HAP 705 - Strategic Management and Marketing in Health Care

Credits: 3
Not Repeatable for Credit
Offered by Health Administration and Policy

Explores role of strategic management and marketing in healthcare organizations and process used to formulate, implement, and evaluate cross-functional decisions to achieve their objectives. Reviews formulation of strategic plans to address strengths, weakness, opportunities and threats facing organizations from both external and internal environments. Considers type of environmental forecasts and competitor intelligence healthcare organizations need to make timely and adaptive strategic and marketing decisions. Addresses conditions necessary for successful strategic execution.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0

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HAP 705 - Strategic Management and Marketing in Health Care