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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MKTG 301 - Principles of Marketing

Credits: 3
Limited to 3 Attempts
Offered by School of Business

Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized.

School of Business students will not be permitted to make more than three attempts to achieve a C or higher in MKTG 301. Those who do not successfully complete this course within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Business. For more information about this, see the “Termination from the Major” section under Academic Policies.

Equivalent to MKTG 303.

Prerequisite(s): Sophomore standing.
Prerequisite(s) enforced by registration system.

Notes: Students cannot receive credit for both MKTG 301 and MKTG 303.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer

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MKTG 301 - Principles of Marketing