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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MKTG 313 - Integrated Marketing Communications

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Examines development of integrated communications programs, including advertising, sales promotion, public relations, direct marketing, and other communication tools. Focuses on setting communications objectives and budgets, media planning, creative strategy, execution, and evaluation. Provides skills for analyzing the strengths, weaknesses and synergies of marketing communication tools.

Prerequisite(s): Grade of C or higher in MKTG 301 or MKTG 303, degree status.
Prerequisite(s) enforced by registration system.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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MKTG 313 - Integrated Marketing Communications