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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MKTG 315 - Internet Marketing

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Explores impact of Internet technology on marketing strategy and practice. Topics include online advertising campaigns (focusing on search marketing), web site usability and content, and the use of social and interactive media to build customer relationships and foster brand loyalty.

Prerequisite(s): Grade of C or higher in MKTG 301 or MKTG 303, degree status.
Prerequisite(s) enforced by registration system.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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MKTG 315 - Internet Marketing