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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MKTG 351 - Marketing Research Techniques and Applications

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Presents the concepts and techniques underlying the marketing research process and their role in managerial decision making. Focuses on skills required to conduct a marketing research project: qualitative and quantitative research designs, survey methodology, instrument creation, sampling procedures, data collection, data analysis, and reporting of findings.

Prerequisite(s): Grade of C or higher in OM 210 or OM 211 or BUS 310, and MKTG 301 or MKTG 303. Degree status.
Prerequisite(s) enforced by registration system.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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MKTG 351 - Marketing Research Techniques and Applications