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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MKTG 481 - RS: Marketing in the Nonprofit Sector

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Examines the unique challenges of applying marketing principles and practices to not-for-profit groups such as human service and philanthropic organizations, museums, health and wellness advocates, educational institutions, industry associations and government. Emphasis on case studies, team work, and projects.

Designated as a research and scholarship intensive course.

Prerequisite(s): Grade of C or higher in MKTG 301 or MKTG 303. Degree status.
Prerequisite(s) enforced by registration system.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0

When Offered: Spring

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MKTG 481 - RS: Marketing in the Nonprofit Sector