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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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TOUR 412 - Hospitality, Tourism, and Events Management Marketing

Credits: 3
Not Repeatable for Credit
Offered by School of Recreation, Health, and Tourism

Applies marketing principles, theories and concepts in developing strategies for hospitality, tourism and event management businesses. Emphasizes market segmentation, marketing mix, sales planning and public relations.

Prerequisite(s): D or higher in TOUR 200, TOUR 220, PRLS 310, and PRLS 410.
Prerequisite(s) enforced by registration system.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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TOUR 412 - Hospitality, Tourism, and Events Management Marketing