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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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COMM 632 - Persuasion Theory

Credits: 3
Not Repeatable for Credit
Offered by Communication

Introduces students to the processes and effects of persuasive communication. Covers key theories of persuasion, behavior change, information processing, message effects, as well as important frameworks that guide the practice of persuasion in applied settings. Particular attention is paid to message features that generate predictable effects and how such effects may vary across different communicative situations.

Schedule Type: SEM
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0

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COMM 632 - Persuasion Theory