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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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AMGT 752 - Arts Entrepreneurship

Credits: 3-6
Repeatable within Degree for Credit
Offered by Arts Management

Lecture course in discovering and developing entrepreneurial skills in the arts. Students will conceive, develop, and present a for-profit or not-for-profit business plan and strategy; which will include model(s), market overview, management structure, along with revenue streams, an acquisition strategy, and technical and information technology strategies. Advanced course focuses on developing financial planning skills, funding strategies, marketing and arts sales.

Prerequisite(s): Admission to Arts Management program or permission of program director; AMGT 704.
Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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AMGT 752 - Arts Entrepreneurship