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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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GBUS 510 - Engineering Marketing and Financial Analysis

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Provides overview of key ideas & methods used in financial accounting and marketing in the context of applications in engineering. Designed to enable engineering professionals to appreciate business perspectives by developing familiarity with concepts and analytical approaches from accounting (financial statements, difference between cash and accrual approaches, and cost accounting) and marketing (market research, pricing, and branding).

Prerequisite(s): Admission to any George Mason graduate engineering program or senior plus standing in a George Mason undergraduate engineering program.
Schedule Type: LEC

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GBUS 510 - Engineering Marketing and Financial Analysis