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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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GBUS 720 - Marketing Analytics

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Marketing analytics is a systemic approach to harnessing data/information to drive effective marketing decision making . The objective of this course is to equip you with the tools required to address fundamental marketing decision problems using a data-driven approach. It will train students to view the marketing processes and relationships systemically and analytically.

Equivalent to MBA 720.

Prerequisite(s): Grade of B or higher in (STAT 515 or STAT 554) AND GBUS 738 or equivalent.
Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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GBUS 720 - Marketing Analytics