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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MKTG 353 - New Product Development

Credits: 3
Not Repeatable for Credit
Offered by School of Business

This course focuses on all aspects of the new product and new service development process, from insight and inspiration through design and product launch. The course also explores current topics and best practices in innovation management, such as open innovation, managing creativity in organizations, and product design, and rapid prototyping.

Prerequisite(s): MKTG 301 or MKTG 303, or MBUS 303.
Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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MKTG 353 - New Product Development