2011-2012 University Catalog 
  
2011-2012 University Catalog

COMM 230 - Case Studies in Persuasion

Credits: 3 (NR)
Examines common persuasive message strategies and approaches. Covers basic principles of persuasive process. Case studies include advertisements, speeches, and persuasive activities from all segments of society.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0