2011-2012 University Catalog 
  
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2011-2012 University Catalog

COMM 330 - Principles of Public Relations

Credits: 3 (NR)
Surveys nature, history, scope, and practice of public relations in business, trade associations, nonprofit organizations, and educational and government institutions. Covers principles, practice of public relations, including media relations, issues management, and public service announcements; marketing and research; planning and publicity for special events; house publications; and institutional advertising.

Prerequisite(s): 3 COMM credits and 60 credits, or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0