2011-2012 University Catalog 
  
2011-2012 University Catalog

COMM 375 - Mass Communication Advertising and Promotions

Credits: 3 (NR)
History, regulation, and ratings of advertising, as well as media buying, advertising campaigns, and strengths and weaknesses of media vehicles used in advertising.

Prerequisite(s): COMM 302, or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0