2011-2012 University Catalog 
  
2011-2012 University Catalog

COMM 430 - Persuasion

Credits: 3 (NR)
Theories of persuasive communication including traditional and contemporary attitudinal change; relationship among speaker, message, and audience; and relationship between attitudinal and behavioral change.

Prerequisite(s): COMM 230 or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0