2011-2012 University Catalog 
  
2011-2012 University Catalog

COMM 670 - Social Marketing

Credits: 3 (NR)
Offers conceptual overview of social marketing, marketing methods designed to influence people to behave in ways that benefit society. Develops skills necessary to conduct a social marketing initiative and provides an opportunity for practical application of those skills.

Hours of Lecture or Seminar per week: 3