2011-2012 University Catalog 
  
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2011-2012 University Catalog

EEP 606 - Customer Relationship Management

Credits: 3 ()
Modern world of e-commerce extends intraenterprise integration, as implemented in enterprise resource planning systems, to include external constituents such as customers, partners, and suppliers. Course focuses on modern system support for demand chain, and value-creation process that results from integrating “front office” and “back office” systems.

Prerequisite(s): EEP 601.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0