2011-2012 University Catalog 
  
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2011-2012 University Catalog

MKTG 332 - Retailing and E-Commerce Management

Credits: 3 (NR)
Examination of retailing as a specialized economic and social institution within the distribution process and as it relates to overall marketing activities. The planning and implementing of store and nonstore (catalog, Internet) retail marketing strategies are addressed. Critical decision alternatives, variables, forces, and processes are considered from a managerial perspective

Prerequisite(s): C or higher in MKTG 301, degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring.