2011-2012 University Catalog 
  
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2011-2012 University Catalog

MKTG 333 - Business to Business Marketing

Credits: 3 (NR)
Examines unique challenges and opportunities of marketing systems among suppliers, manufacturers, resellers, and government. Focuses on developing a capability to identify and nurture long-term B2B relationships. Provides tools and techniques commonly leveraged by B2B marketers to develop these relationships with their clients.

Prerequisite(s): C or higher in MKTG 301, degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Spring, Summer.