2011-2012 University Catalog 
  
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2011-2012 University Catalog

MKTG 451 - Competitive Intelligence and Information Security

Credits: 3 (NR)
Develops understanding of benefits to commerce and society because of Internet-based commerce, escalating threats against Internet-based marketing initiatives, and protection of knowledge-based assets of firms.

Prerequisite(s): C or higher in MKTG 301, degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall.