2011-2012 University Catalog 
  
2011-2012 University Catalog

MKTG 471 - Marketing Management

Credits: 3 (NR)
Emphasizes managerial aspects of marketing, including developing marketing strategies and plans, and integrating specific elements of marketing process. Emphasizes case analysis.

Prerequisite(s): Senior standing; C or higher in MKTG 301, 312 and 351; degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer.