2011-2012 University Catalog 
  
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2011-2012 University Catalog

MKTG 481 - Marketing in the Nonprofit Sector

Credits: 3 (NR)
Examines the unique challenges of applying marketing principles and practices to not-for-profit groups such as human service and philanthropic organizations, museums, health and wellness advocates, educational institutions, industry associations and government. Emphasis on case studies, team work, and projects.

Prerequisite(s): C or higher in MKTG 301, degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Spring.