2011-2012 University Catalog 
  
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2011-2012 University Catalog

PUBP 775 - Economics of Electronic Commerce

Credits: 3 (NR)
Focuses on gaining competitive advantage through electronic commerce implementation; identification and growing of new market opportunities and electronic enabling of existing business relationships; and business-to-consumer relationships and economics of strategic procurement, ERP hosting, customer relationship management, catalog hosting, portal operations, and supplier management.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0