2011-2012 University Catalog 
  
2011-2012 University Catalog

TOUR 416 - Hospitality Sales

Credits: 3 (NR)
Explores the principles of personal selling within hospitality sectors. Reviews the nature of buyers and sellers, situational selling, the sales process and relationship management.

Prerequisite(s): TOUR 230, TOUR 412.

Hours of Lecture or Seminar per week: 3
When Offered: Fall.