2011-2012 University Catalog 
2011-2012 University Catalog

■ Arts Management

3330 N. Washington Boulevard
Arlington, VA 22201
Phone: 703-993-8926
Web: artsmanagement.gmu.edu


Richard Kamenitzer, Program Director

Professor: Reeder

Associate Professors: Kamenitzer (program director), Marcus

Assistant Professors: Dawn, Rosenstein, Springer (assistant director)

Adjunct Faculty: Allen, Berardelli, Bienvenu, Bursten, Case, Corbett, Denhardt-Cissna, Goldstein, Hill, Huschle, Kaiser, Lopez, Madden, Simpson, Smith, Smyers, Sweet, Thompson

Course Work

The Arts Management Program offers all course work designated AMGT in the Courses  chapter of this catalog.

Undergraduate Program

Arts Management Minor

The field of visual and performing arts offers many career paths that rely on a strong foundation in one or more art forms and require specific knowledge and skills in administration and management.  The minor in arts management is open to all CVPA majors as well as art history majors.  All other students must complete 9 credits of arts-related course work to be eligible for this minor.

Graduate Certificates

Arts Entrepreneurship

The Arts Entrepreneurship certificate is for early to mid-career professionals working at least tangentially in an arts-related profit or nonprofit business.  Participants will augment their existing knowledge by examining innovative case studies, studying advanced practices and processes, and the actual execution of business models.

Fund Raising and Development in the Arts

The Fund Raising and Development in the Arts certificate is especially helpful for mid-career professionals.  It focuses on the practical application of development principles, writing and communication skills, and strategic planning.

Public Relations and Marketing in the Arts

The Public Relations and Marketing in the Arts certificate focuses on strategic planning, development and implementation of public relations and marketing in arts organization for the beginning and mid-level professional.

Special Events Management in the Arts

The Special Events Management in the Arts certificate is for the entry level or mid-level professional to increase their skills in the fast paced and creative field of events management.

MA in Arts Management

The MA in arts management responds to a growing demand for graduates who can manage and coordinate the arts, bridging the world of performing and visual arts with applied managerial skills. The Washington, D.C., region is home to one of the nation’s largest concentrations of performing and visual arts organizations. The demand for arts managers with skills in financial and budgetary management, strategic management and entrepreneurship, and public relations, including marketing and advertising, has arguably never been more acute. The need for arts managers with skills in philanthropy, fund raising, and ongoing relationship-building management among the private and public arts sectors also continues to grow at a fast pace.

The MA is a 36-credit program of study that provides a core curriculum in the fundamentals of arts management. Students complete a 23-credit core and then select courses from a cluster: entrepreneurship in the arts and management; finance and budgeting for the arts; marketing and public relations; or an arts-specific cluster. Students also take internal and  external internships. The internal internship affords an in-depth opportunity to work with professionals in residence at Mason’s Center for the Arts. The external internship provides the opportunity to work at more than 60 different visual and performing arts venues in the Washington, D.C. metropolitan area.

Admissions Requirements

The program is geared toward those with a passion for the arts. Diversity among applicants is anticipated and sought, and candidates are evaluated on a case-by-case basis. Work experience is strongly preferred. It is anticipated that applicants will come from the arts community, with experience and training in music, dance, theater, and visual and technical arts and wish to add the skills of marketing, finance, strategy, entrepreneurship, and management to their repertoire. It is also expected that students will enter with more developed skills in the business side of the arts and wish to unite these skills with prior experiences in the arts. Completed applications must be received by February 15 for fall and September 15 for spring.  International applicants: Completed applications must be received by January 15 for fall and August 15 for spring.

In addition to meeting general requirements for university admission for graduate study, applicants must submit the following items:

  • Official undergraduate transcripts listing a four-year bachelor’s degree from an accredited institution
  • Two letters of recommendation from faculty members or individuals who have first-hand knowledge of the applicant’s academic or professional capabilities
  • A two-page (maximum) statement of intent and goals

Applicants might be asked to interview with at least one member of the program faculty or Admissions Committee. In addition, applicants may submit a portfolio that demonstrates work experience. Internship experience for recent graduates will also be considered.

Academic Policies

Please see College of Visual and Performing Arts  for college academic policies.


    Undergraduate Interdisciplinary MinorMaster’s DegreeMaster’s Level Certificate