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2010-2011 University Catalog
Marketing, BS
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Banner Code: BU-BS-MKTG
Associate Dean for Undergraduate Programs
Phone: 703-993-1880
Web: som.gmu.edu
The BS in marketing prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation.
A marketing major provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages. |
Entering the School of Management
A student interested in pursuing a major in the School of Management (SOM) must apply for acceptance to Bachelor of Science (BS) degree status in SOM. Upon admission to the University, the student’s degree status is classified as BPRE (bachelor-pre). The student then completes the application procedure described below. Application Procedure
Students must meet the SOM acceptance requirements in effect at the time of application to degree status in the school.
Acceptance is selective, based on completion of the following as of the 2010-11 academic year:
- At least 48 credits, with a minimum of 9 credits at Mason
- A GPA of 2.50 or higher at the end of the semester of application for acceptance for all courses attempted and from all schools and universities attended
- A minimum Mason cumulative and semester GPA of 2.00 at the end of the semester of application
- Successful completion of the following courses with a grade of C or better:
Deadlines for Application to BS Degree Status
Applications should be submitted during the semester in which the student will complete acceptance requirements.
- November 1 for the following spring semester;
- April 1 for the following summer term; and
- July 1 for the following fall semester.
For more information about the application process, contact the Office of Academic and Career Services, 703-993-1880, or visit som.gmu.edu. Academic Advising
Academic planning for undergraduate students is available in the SOM Office of Academic and Career Services, Enterprise Hall, Room 008. Students are encouraged to consult with an advisor regularly. Any student who wishes to change to a major in SOM must consult a SOM academic advisor for degree requirements. For more information about walk-in advising hours or scheduling an appointment, call 703-993-1880, or go to som.gmu.edu. BU-BS Degree Requirements
SOM students pursuing a BS degree must complete a minimum of 120 credits, including the University General Education requirements, SOM general education, SOM core courses, and major requirements. In addition, the following requirements must be met:
- A minimum of 45 credits at the 300- or 400-level.
- A minimum of 30 credits of SOM core and major courses at Mason.
- At least 9 credits required for the specific major and SOM 498 taken at Mason.
- A grade of C or higher earned in the SOM core and major requirements.
Students should carefully examine prerequisites for SOM courses. Students may be removed from a course if they enroll without having fulfilled the prerequisites. General Education Requirements
SOM students must complete the University General Education requirements, plus 1 additional credit of natural science (the SOM natural science requirement must be fulfilled by completing two 4-credit laboratory sciences). SOM Core Courses
A grade of C or higher is required in each of the School of Management core courses listed below. Students will not be permitted to make more than three attempts to achieve a C or higher in the following School of Management core courses: ACCT 301, BULE 302, FNAN 301, MGMT 301, MIS 301, MKTG 301, OM 301 and SOM 301. Those who do not successfully complete these core courses within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Management. For more information about this, see the “Termination from the Major” section under Academic Policies .
General Electives
20 credits of general electives are needed to complete the 120 credit hours required for the BU-BS degree. General electives may be selected from any University or SOM course, except courses designated for the Business minor (MSOM). Major Requirements in Marketing
Electives (choose three):
▲ Concentration in Internet Marketing Resiliency (IMR)
Marketing also offers a concentration in Internet marketing resiliency within the marketing major. This concentration prepares students to enhance and protect the electronic marketing efforts of their firms. Required Courses (choose four):
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